To Denim Demon, jeans mean so much more than just an easy way of making a fast buck. Jeans equal passion, love and inspiration. Their mission is to protect and to nurse the blue jeans heritage, and that heritage will always be reflected in a pair of Denim Demon jeans
'Juvvie' is a loose fit, crotch rivet, cinch back and tone-in-tone embroidery behind right back pocket. White selvage, 13oz dry denim
Triple stitching on back yoke and back rise. 'Juvvie' means belt in Sami language
£149.99
'Aajja' is a regular fit with straight leg, crotch rivet, button fly and embroidery behind right back pocket. White selvage, 13oz dry denim
The name 'Aajja' is in Sami language and means Grandfather
£139.99
Denim demon believe that in order to do something genuine and sincere, you always have to start from your heart, and since Denim Demons heart originates from the Sami culture, details inspired from that culture adorn some of the models
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